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There were basically three networks within AdWords’ systems: Google Search, their search partners, and then the content network.  Now any time you run a campaign or test a keyword you will want to do it separately in each network.

And here’s how it works: when you set up your campaign it will ask you questions, but you could always come in to “Edit campaign settings” and you’ll see this right here:

“Networks – Show my ads On”. Google searches the top one, and that’s where you want to start all tests. Only have this one checked, so your ads are only showing up when someone searches within Google itself, and your ads will show up next to the normal organic results.

Google Search

The “Search network”. You can set up a separate campaign for those keywords and have “Search network” checked, and so now your ads are showing on Google itself, and the search network. Now unfortunately you can’t only show the search network and not Google, but you can still set up a separate campaign and try to gauge if it’s even worth it.

Now most of the traffic that you’re going to receive, and the best results that you’ll receive, will come from Google search and not from their search network. The search network is typically lower-quality traffic, so it’s not going to convert as well. You still want to test it with all your little campaigns.

The beauty of the Google AdWords system is that you can test and manage campaigns by using all these specific settings, and separate campaigns by different setting groups. By using them, your results aren’t getting all mashed together, confused or lost. Through testing you will find the specific settings that will produce profitable traffic. Otherwise you will just waste money.

The beauty of the AdWords system is that it puts you in total control of your traffic and, more importantly, you profit. Always keep that in mind: you need to be testing individual campaigns using all the separate settings, and it all starts with the Google Search setting set by itself.

Content Network

The Google AdWords Content Network is incredibly valuable. You may find that it’s a hidden gem that produces more traffic and even more sales for your business, than Google Search.

Some people say ‘turn off Google Content Network and don’t use it”. Well that’s crazy because in many markets the Content Network works really well.

After you’ve exhausted the keyword testing process in the Google search process, you will want to move and run separate tests for those keywords within the Content Network.

When you come under your Edit Campaign settings you’ll see again the networks to ‘Show my ads’ on. You’ll want the content network checked. This is where your ads will show up as AdSense ads on people’s websites that are in their AdSense program.

You don’t really need to worry about the click price if you’re not going to be running your content network campaigns on the Google Search network. If you’re running them together you can set different bids.

Now the power in running ads on the Content Network is that you can actually track your traffic and conversions by individual website within the Content Network. There are some paid services along with some good data that Google will give you to figure out which individual sites are in the Content Networks are sending you profitable traffic, and which ones aren’t.

Google also allows you to exclude certain sites from your campaign on the Content Network. As you are testing and planning your AdWords strategy you’re going to discover which sites and which keywords produce sales for your business. Then you’re going to hone in and only run ads on those sites and exclude all the others.

It’s incredibly powerful. Then you can go to those sites individually and try to buy advertising directly from those sites outside of Google AdWords.  In many cases, because of their small share of the AdSense process, you can pay them more than they’re getting from Google, and get traffic for less than you are pay through Google.

If you find a site on the Content Network that’s sending you tons of traffic and tons of sales, you’ll want to try to do an ad deal directly with them. This will save you money and make that website owner more money.

You may also look at buying that person’s website. If you find that they’re sending a lot of sales this way through this Content Network, you may want to open that discussion.

To YOUR Success

Jeff Yeomans

866-731-7770

Download your own FREE copy of  the 10 steps to network marketing success ebook at: http://www.TheHomeBasedPro.net Jeffrey Yeomans (Skype: jeffrey.yeomans) has been in the internet marketing for 12 years as a marketer & consultant.  He can help coach & mentor you to become one of the top of internet marketers, contact him today: http://www.TheHomeBasedPro.info

I remember that day vividly. I remember looking at my stats and I couldn’t believe what I was seeing on my computer screen as I was looking at my stats. My jaw just dropped. I would hit “refresh” on my browser and every time I hit the refresh button, more and more orders just kept flooding in. We literarily went from doing 50 sales a day to doing 400 sales in a single day. (That’s over $100,000.00 in sales in one day)

My partner and I looked at each other and we just couldn’t believe it. It felt like we had just won the lottery because the orders were just pouring in.

Have you ever seen that commercial on TV where they are looking at the numbers and the numbers just kept growing and growing and everyone is jumping and screaming with excitement but after a few minutes their faces turn from being excited to being worried?

Well that’s what happened to us after a few minutes when my partner said “do we even have that many boxes to ship?” And our faces changed from being excited to being worried.

Now we had a big problem on our hands….

We got over 1 million dollars in sales but didn’t have enough inventory to fulfill all the orders.

We called the manufacturer and they said that it would take them at least six weeks to send that many units. We even called all the competition to buy their inventory to try and fulfill all the orders, but there was just not enough product to supply 1 million dollars worth of sales.

Customers started calling and flooding our call center after about 10 days asking for the status of their order.

We couldn’t even handle all the inbound calls and people started calling the 400 number they got from the automatic email confirmation from Pay Systems the merchant account company that was processing our credit cards. Pay Systems panics and they decide to shut down our merchant account and refund every single card. (Even people that were shipped out a unit) It was a nightmare.

Now we owed money to the publishers that were giving us traffic on credit, the call center, the fulfillment house, and we had just shipped out our entire inventory and had zero. Lots of people were owed money and just when we thought we had “hit the jack pot” it all came tumbling down because we did not have the infrastructure in place to handle the amount of traffic and amount of orders.

I am telling you this story so that you don’t make the same mistakes we did. It can be very dangerous if you ramp up the traffic too fast.

So before you slam on the gas pedal, (because it’s very easy, tempting, and actually kind of irresistible to do when you get to this point) MAKE SURE you have an infrastructure in place that can handle, everything else that comes with a flood of traffic and orders.

Make sure your servers can handle the volume, (servers are another story imagine getting 50k of paid traffic per day and your servers going into melt down because they weren’t set up properly to handle the traffic)

Make sure that your call center is going to be able to handle the spike of incoming calls for orders and customer support.

Make sure that that you have multiple merchant accounts (This is another big one, once you start processing this much money it becomes a problem to process all the money. We were literary “Blowing” up merchant accounts because we would process a million dollars within days and the merchant accounts would freak out and freeze the account for six months. So it became a game just having multiple merchant accounts and rotating the money between them.)

You need to make sure you have multiple merchant accounts and don’t make the mistake of “putting all your eggs in one basket” like we did in the beginning.

Make sure that your fulfillment house is going to be able to handle the flood of orders and most important make sure that you have access to enough inventory, if you are selling a physical product.

To YOUR Success

Jeff Yeomans

866-731-7770

Download your own FREE copy of  the 10 steps to network marketing success ebook at: http://www.TheHomeBasedPro.net Jeffrey Yeomans (Skype: jeffrey.yeomans) has been in the internet marketing for 12 years as a marketer & consultant.  He can help coach & mentor you to become one of the top of internet marketers, contact him today: http://www.admarketpros.com