Sun 31 Oct 2010
At All Costs Avoid These 3 Critical SEO Mistakes
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Finding ways to bring a continuous flow of traffic to your site is a key element in succeeding with any online business. A great way to receive plenty of traffic is to learn what appeals to search engines so people can find your site more easily. Unfortunately, instead of working on legitimate tactics to appeal to search engines, some Internet marketers aim at fooling them. Then these marketers are surprised when their sites suddenly get banned by the big search engines, like Google or Yahoo! Yet there are some webmasters who aren’t aware that the tactics they’re using are unethical. In each case a lack of knowledge can be ascribed as the cause of such bad decisions. The best way to work with proper SEO is to know where you’re going wrong. This article will be looking at some of the SEO mistakes you will do well to avoid.
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Number one mistake: terrible on-site SEO, it not only helps you rank well but helps your visitors navigate your site better. This is an important part of your whole SEO strategy and is completely in your control. On-page SEO is how you arrange the elements on your site to rank well in the search engines. All of this may sound daunting but it’s not, on-site optimization is very simple and basically boils down to putting things in a logical order, and with the proper words attached. You need to be sure to add your keywords to the page titles, in the navigation, and in the ALT tags. The search engines are big on creating the best experience for their users and on-site optimization helps with it tremendously. Many of your competitors will be utilizing onsite optimization so you will have to bring out the big guns.
The second mistake is ineffective internal linking. Your site’s internal linking is all in your hands and it is an additional factor that you have 100% control over. Linking strategy is a gem that is not even employed by most and you can reap the rewards of having higher page rankings. This strategy is often overlooked by many as people focus more on the outbound links. Just try it and you will see results. A good internal linking strategy can get all of the new pages you add to your site to rank fast. If you go to Wikipedia and search for something of interest, you will notice that they have links to many other related topics that are on their site, that is a prime example of internal linking.
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A really big mistake that’s sometimes made is not paying attention to the rules of search engines.
That’s why it’s essential that you learn what those guidelines are so that you never make mistakes that penalize you with search engines. Search engine guidelines are modified constantly so it’s important to familiarize yourself with these changes whenever they occur so that you can stay within the rules. A good example of this is Google as they alter their algorithm all the time, and that’s why it’s important to be familiar with those changes so that you can rank as high as possible.
Above all, make sure your don’t use too much flash on your site if you do include images, and use ALT tags when necessary. If you can avoid committing these blunders, you’ll shoot through the search engine ranks and you’ll avoid ever being banned.
