Wed 31 Aug 2011
Essential Components of A Landing Page Design
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Having the best landing page design could be the difference between a sale made and a lost sale. If you have a distracting web site design, your visitor will simply become overwhelmed and go away without clicking your affiliate link and making a purchase. You need to find the right balance between beauty and effectiveness.
A good landing page design should be trouble-free to navigate through. If your visitor cannot navigate through your web site, they will be trapped on that one page. While that single page is probably the page you would like them to read to convert them into buyers, it just may not be enough for them. You have to provide a navigation menu where they can find an FAQ page, a Contact Page, a Testimonials Page, an Articles Page and your Home Page link. Ideally you’ll want to include your affiliate link in the menu as well.
A trend that I see lately is that individuals are turning to blogs in order to presell the visitors. I sincerely dislike this and the reason being that an individual visits a blog to just read blog posts. These are individuals usually in search of free stuff. The home page of these blogs typically are just made up of the most recent blog posts. So there isn’t any warming up or pre-selling of the visitor on there. Ideally, you want your home page to be a powerful focal point where the reader’s attention is captured immediately. Thus, on your home page, you ought to have the presell copy where you’ll warm up the reader to the product that you’re marketing.
Note, I said presell and not sell. A good affiliate will warm up the visitors so that they become curious and want to learn more of the product you’re promoting. I’ve observed that a lot of people go about the wrong route to preselling the visitors and do a hard sell and tell them that this is what they need to solve their difficulty. Sure, it sounds like that is the best method to go about warming up a visitor. Although, the best way is to relate to the reader. If you are able to connect to the visitor in your landing page design, you will secure their trust significantly better than straight selling.
As you can see, a great affiliate web page ought to relate to the visitor and warm them up to the product you are pitching. Once you do that, then they’ll more likely click your affiliate link, read the merchant’s page and purchase the product.
