Wed 30 Nov 2011
In our last issue, we discussed about how to use Facebook Groups for businesses. In this issue we are going to talk about the right way to interact with your Facebook friends & fans.
Although people are more or less aware of what right Netiquette in social media management, the creation and development of Facebook has taken web interaction to a whole new level.
When it comes to Facebook marketing, there are a number of things you have to consider when dealing with people.Each application should be thoroughly examined. Whether you use your Facebook account for personal or professional reasons, one should always remember that the internet shapes society. It may be too shallow but for some people, a Facebook account even becomes a basis of making or breaking relationships. You will also find some that rant about their bosses, spouses or in-laws online.
Listed below are just a handful of things you should consider when you’re dealing with your Fans and Friends on Facebook.
- Keep what needs to be Private, Private
This may sound obvious already but it’s no longer unusual that a lot of people on Facebook forget this. The discussion and sense of voyeurism Facebook gives is a tempting entity but you should remember these things have a tendency to jeopardize you and your business. Do you really want your clients see you puking on your Friday night gimmicks? Or is that nasty remark that’s supposed to be an inside joke among your buds worth the false impression by your business contacts? Realize that whatever that’s learned about you online can have a long-term impact. Your personal or professional contacts may see these sometime soon if not today. If your life is like an open book, think about the problem of you having to explain to them each and every action you made in the past.
When Using Facebook for Business, Stop Publishing those Game Updates
Those game updates will make you look incompetent towards potential customers. If you admit that you play these games, well, at least don’t have the updates posted on your wall. Posting the game updates may not be a big deal for you and your ‘Farmville’ neighbors. But for your potential customers, these may label you as unprofessional or even irresponsible. That’s a big no-no when you’re trying to build up strong authority online.
- Stop Text Posting or Posting when it’s not necessary
‘Prty lst nyt ws frikin awesme!!!’ doesn’t look so good in your business page, does it? You’re not posting updates on Twitter which is limited to only 150 words so why scrimp your words? Text posting is a bit too casual for any person’s taste. The same goes for drunk posting, posting gibberish or something too vague. And you don’t always have to follow Facebook’s prompt ‘What’s On Your Mind?’ Although all Facebook users have the liberty to say just anything they like, this thing can also be very annoying to many people over the long run. Annoyance is not the sentiment you want to conjure up in people.
- Choose Contacts Wisely
Be aware that different updates will appear on their news feed. Even their Facebook friends will have the chance to view those posts. So it would be best if you only decide on contacts that are focused. Direct contacts are ideal. Keep in mind that you only have 5000 limit for contacts so choose wisely. If you’re running a Facebook page for business reasons, you shouldn’t be too quick in approving friend requests. It would do you good to do a bit of investigation about the contact. You can un-friend some people later on after finding out that they aren’t within your target audience.
Be sure to read our next issue of Facebook for Business. We’ll talk about how you can provide something of value to your potential clients and customers.