I remember that day vividly. I remember looking at my stats and I couldn’t believe what I was seeing on my computer screen as I was looking at my stats. My jaw just dropped. I would hit “refresh” on my browser and every time I hit the refresh button, more and more orders just kept flooding in. We literarily went from doing 50 sales a day to doing 400 sales in a single day. (That’s over $100,000.00 in sales in one day)

My partner and I looked at each other and we just couldn’t believe it. It felt like we had just won the lottery because the orders were just pouring in.

Have you ever seen that commercial on TV where they are looking at the numbers and the numbers just kept growing and growing and everyone is jumping and screaming with excitement but after a few minutes their faces turn from being excited to being worried?

Well that’s what happened to us after a few minutes when my partner said “do we even have that many boxes to ship?” And our faces changed from being excited to being worried.

Now we had a big problem on our hands….

We got over 1 million dollars in sales but didn’t have enough inventory to fulfill all the orders.

We called the manufacturer and they said that it would take them at least six weeks to send that many units. We even called all the competition to buy their inventory to try and fulfill all the orders, but there was just not enough product to supply 1 million dollars worth of sales.

Customers started calling and flooding our call center after about 10 days asking for the status of their order.

We couldn’t even handle all the inbound calls and people started calling the 400 number they got from the automatic email confirmation from Pay Systems the merchant account company that was processing our credit cards. Pay Systems panics and they decide to shut down our merchant account and refund every single card. (Even people that were shipped out a unit) It was a nightmare.

Now we owed money to the publishers that were giving us traffic on credit, the call center, the fulfillment house, and we had just shipped out our entire inventory and had zero. Lots of people were owed money and just when we thought we had “hit the jack pot” it all came tumbling down because we did not have the infrastructure in place to handle the amount of traffic and amount of orders.

I am telling you this story so that you don’t make the same mistakes we did. It can be very dangerous if you ramp up the traffic too fast.

So before you slam on the gas pedal, (because it’s very easy, tempting, and actually kind of irresistible to do when you get to this point) MAKE SURE you have an infrastructure in place that can handle, everything else that comes with a flood of traffic and orders.

Make sure your servers can handle the volume, (servers are another story imagine getting 50k of paid traffic per day and your servers going into melt down because they weren’t set up properly to handle the traffic)

Make sure that your call center is going to be able to handle the spike of incoming calls for orders and customer support.

Make sure that that you have multiple merchant accounts (This is another big one, once you start processing this much money it becomes a problem to process all the money. We were literary “Blowing” up merchant accounts because we would process a million dollars within days and the merchant accounts would freak out and freeze the account for six months. So it became a game just having multiple merchant accounts and rotating the money between them.)

You need to make sure you have multiple merchant accounts and don’t make the mistake of “putting all your eggs in one basket” like we did in the beginning.

Make sure that your fulfillment house is going to be able to handle the flood of orders and most important make sure that you have access to enough inventory, if you are selling a physical product.

To YOUR Success

Jeff Yeomans

866-731-7770

Download your own FREE copy of  the 10 steps to network marketing success ebook at: http://www.TheHomeBasedPro.net Jeffrey Yeomans (Skype: jeffrey.yeomans) has been in the internet marketing for 12 years as a marketer & consultant.  He can help coach & mentor you to become one of the top of internet marketers, contact him today: http://www.admarketpros.com